Marketing - HBR - Harvard Business Review
3 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Put Marketing at the Core of Your Growth Strategy - Harvard …
Mar 6, 2024 · Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C …
Business Marketing: Understand What Customers Value
How do you define value? Can you measure it? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those …
How the Pandemic Changed Marketing Channels - Harvard …
Aug 1, 2023 · The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map …
Make Your Marketing a Force for Good - Harvard Business Review
Sep 11, 2024 · In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by …
How to Design an AI Marketing Strategy - Harvard Business Review
Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can dramatically enhance.
How Brand Building and Performance Marketing Can Work Together
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
How Gen AI Is Transforming Market Research - Harvard Business …
While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market ...
How Should Gen AI Fit into Your Marketing Strategy?
Mar 24, 2025 · To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few …
The New Rules of Marketing Across Channels - Harvard Business …
Jun 28, 2024 · The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the …