Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Apple today updated its App Store guidelines to comply with an anti-steering mandate levied by the European Commission. Music streaming apps like Spotify are now permitted to include a link or buy ...

Artifact, the personalized news aggregator built by Instagram’s co-founders, is launching a new feature today that takes the app in a different direction beyond tracking, summarizing and commenting on ...

FastSpring executives presented a "crawl-walk-run" methodology for implementing app-to-web monetization during our latest webinar last week. The session ...