Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling ...

The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...

A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.

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Farmers know better than anyone the pressures of working with razor-thin margins. Rising input costs, fluctuating commodity prices and increasing demands on time and labor are real challenges that ...