The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes. More than $30 ...

What is great about the channel is that marketers are not only reaching consumers with smartphones, but feature phones as well. When used correctly, SMS can become the right tactic for marketers.

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If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now ...

Verizon Wireless? decision to block SMS search and alert service 4Info?s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines. The Basking ...